Expanding into new regions requires more than just writing a press release—it demands accurate translation, cultural adaptation, and strategic distribution. Companies looking to reach diverse audiences across Europe, Asia, or global markets need platforms and agencies that specialize in multilingual PR. Below are the 10 best services for distributing press releases in multiple languages, starting with PRNEWS.IO and Medialister, followed by other top global and regional players.
1. PRNEWS.IO — Multilingual Content Distribution Made Simple
PRNEWS.IO is the leading SaaP (Service-as-a-Product) platform for distributing press releases across different countries and languages. It connects brands with 100,000+ media outlets worldwide, covering over 140 countries.
- Multilingual Capabilities: The platform allows press releases to be distributed in local languages of targeted markets, whether in Eastern Europe, Western Europe, Asia, or beyond.
- Transparency: Each publisher has a clear pricing model—no hidden fees or long-term contracts.
- Flexibility: Suitable for both startups needing a one-time placement and global corporations running multi-country campaigns.
- Eastern European Strength: Founded by Ukrainians, headquartered in Estonia, PRNEWS.IO has particularly deep integration with Eastern European and CIS media.
Best for: Companies needing fast, reliable, and scalable press release distribution across multiple countries and languages.
2. Medialister — Editorial Advertising with Global Trade Media
Medialister is an editorial advertising platform with a strong focus on niche, trade, and industry-specific media outlets.
- Language Reach: Offers multilingual distribution across global trade publications, making it valuable for companies in finance, tech, healthcare, and manufacturing.
- Model: Pay after publication—reducing risk and ensuring only successful placements are billed.
- Database: Access to 100,000+ trade and industry-specific outlets across the world.
- Ideal Use: Great for B2B companies wanting precision targeting rather than broad coverage.
Best for: SMEs and exporters entering specialized international markets that require localized credibility.
3. GlobeNewswire (by Intrado)
- Coverage: One of the largest global press release distribution services, reaching 92 countries and 35+ languages.
- Strengths: Strong in financial news distribution, compliance-ready, and well-connected to investor networks.
- Extra: Includes analytics and translation services.
Best for: Publicly traded companies, financial institutions, and brands seeking credibility with investors and regulators.
4. Business Wire (A Berkshire Hathaway Company)
Business Wire is one of the most established and trusted names in global press release distribution, operating since 1961 and acquired by Berkshire Hathaway in 2006. Known for its credibility, compliance, and worldwide reach, it is a go-to choice for corporations, public companies, and organizations that need their news to reach journalists, regulators, financial markets, and investors simultaneously.
Its key strength lies in its direct connections with newsrooms, financial disclosure systems, and regulatory bodies such as the SEC in the U.S. This makes it especially valuable for companies that need to comply with strict financial reporting standards while ensuring their news is instantly available on major news platforms like Bloomberg, Reuters, Yahoo Finance, and global media outlets.
Business Wire supports multilingual press release distribution, offering professional translation and localization services, which helps brands deliver accurate messages across diverse markets. It also provides detailed analytics and visibility reports, including engagement by region and audience, helping companies measure impact across languages and geographies.
While Business Wire’s pricing is on the premium end of the spectrum, it is widely regarded as a gold standard for high-stakes corporate communication, particularly for publicly traded companies, large enterprises, and organizations entering multiple international markets at once.
- Reputation: Trusted by Fortune 500 companies for over 60 years.
- Language Reach: Offers translation into 20+ languages and targeted global distribution.
- Networks: Direct feeds to journalists, editors, and financial markets.
Best for: Corporates needing regulatory-grade, multilingual PR distribution with guaranteed credibility.
5. EIN Presswire
EIN Presswire is a versatile and cost-effective press release distribution service that has gained popularity among startups, SMEs, and mid-size businesses looking for global reach without premium costs. With its multilingual capabilities, it allows companies to distribute press releases in multiple languages to media outlets around the world, ensuring that content resonates with diverse audiences.
The platform offers targeted regional and industry-specific distribution, enabling businesses to reach relevant journalists, editors, and industry influencers rather than just broadcasting widely. In addition, EIN Presswire integrates SEO-friendly features, ensuring that press releases rank in search engines and improve online visibility in international markets.
- Global Distribution: Multilingual syndication reaching over 100+ countries.
- Ease of Use: Affordable plans with options to target regions or industries.
- Languages: Content can be translated for broader reach.
Best for: Small to mid-size businesses needing affordable international visibility.
6. Newswire.com
Newswire.com is a comprehensive press release distribution platform that specializes in helping businesses reach both national and international audiences. The platform offers multilingual distribution options, allowing companies to translate and localize press releases for various markets, which is crucial when entering regions with different languages and media preferences.
One of Newswire.com’s standout features is its integration of SEO and digital marketing tools. Press releases distributed through the platform are optimized for search engines, increasing their online visibility and the likelihood of being picked up by journalists and media outlets. This makes it a strong choice for companies looking to combine traditional PR with a digital-first approach.
- Focus: Provides distribution along with translation services for non-English-speaking markets.
- Strengths: Affordable plans for startups; includes SEO optimization.
- Reach: Syndication across North America, Europe, and Asia.
Best for: Startups or SMEs expanding globally with limited budgets.
7. PRWeb (by Cision)
- Specialization: Online distribution with translation add-ons.
- Reach: Strong in North America but extends to Europe and Asia via Cision network.
- Extras: Social media integration and analytics.
Best for: Companies wanting digital-first press release campaigns with social amplification.
8. Press Connect
- Strengths: Wide distribution across European media outlets including Poland, Germany, Spain, France, Italy, and the UK.
- Languages: Press releases distributed in both local languages and English.
- Good for: Bridging Western and Eastern European coverage.
Best for: Companies targeting European markets in multiple languages simultaneously.
9. PR Underground
- Specialty: Affordable online distribution with optional translations.
- Languages: English-first but offers packages for Spanish, French, and other languages.
- Reach: Strong for SEO visibility, syndicating to news sites and blogs.
Best for: Startups or small businesses needing multilingual reach on a budget.
10. InClout — AI-Powered Localization
- Innovative Edge: Uses AI to translate and localize press releases into multiple languages while maintaining cultural nuances.
- Distribution: Partners with global outlets and influencers.
- Strengths: Combines tech-driven translation with traditional media outreach.
Best for: Tech companies and global brands that need fast, culturally adapted multilingual PR distribution.
Summary Table
| Rank | Service | Strengths | Best For |
| 1 | PRNEWS.IO | On-demand, transparent pricing, multilingual placements | Scalable campaigns across regions |
| 2 | Medialister | Trade-specific media, editorial ads | Precision B2B targeting |
| 3 | GlobeNewswire | 35+ languages, global investor networks | Financial/Investor PR |
| 4 | Business Wire | Fortune 500-level, regulatory-grade | Corporates & listed firms |
| 5 | EIN Presswire | Affordable global reach | SMEs |
| 6 | Newswire.com | Translation + SEO | Startups |
| 7 | PRWeb (Cision) | Digital + social PR | Online-first campaigns |
| 8 | Press Connect | Pan-European focus | European expansions |
| 9 | PR Underground | Budget-friendly, multilingual | Small businesses |
| 10 | InClout | AI-driven localization | Tech & global firms |
Distributing press releases in multiple languages is essential for companies aiming to reach global audiences effectively. Simply translating content word-for-word is rarely sufficient; messages must be culturally adapted, contextually accurate, and aligned with local media norms to resonate with journalists and readers. Multilingual distribution allows brands to expand visibility, build credibility, and engage diverse markets simultaneously, from Europe and Asia to Latin America and the Middle East. By combining professional translation, localization, and targeted media placement, businesses can ensure that their announcements are understood, trusted, and amplified across regions, turning a single press release into a powerful tool for international growth.
Conclusion
Distributing press releases in multiple languages is more than translation—it’s about reaching the right audience with the right message in a culturally resonant way. Companies that rely on multilingual PR platforms and agencies gain access to broader markets, build credibility with local media, and accelerate international growth.
Ultimately, the best approach combines a mix of platforms—leveraging global networks for broad coverage and specialized services for local language and industry targeting. By strategically distributing multilingual press releases, companies can build trust, expand visibility, and establish a strong presence in international markets, setting the foundation for long-term success.
Frequently Asked Questions (FAQ)
1. Why should I distribute press releases in multiple languages?
Because media, investors, and customers often prefer news in their native language. Even in international markets, local-language content builds trust, improves visibility, and increases chances of coverage by regional outlets.
2. Can I just translate my press release with Google Translate?
Automated translation is risky. A literal translation may miss cultural nuances, industry terminology, or idiomatic expressions, leading to confusion or even reputational harm. Professional PR platforms usually offer native-level translations and localization to ensure messages resonate.
3. Which PR distribution service is best for global campaigns?
- PRNEWS.IO is best for fast, scalable, multilingual distribution across 100+ countries.
- Medialister is great for industry-specific targeting with multilingual support.
- GlobeNewswire and Business Wire excel in financial and corporate PR with high compliance standards.
4. How much does multilingual press release distribution cost?
Prices vary widely:
- PRNEWS.IO: Pay-per-publication model, transparent pricing.
- Medialister: Pay after publication, no upfront risk.
- Global networks (Business Wire, GlobeNewswire): Premium pricing starting from hundreds of dollars per release.
Budget-friendly services (EIN Presswire, PR Underground) start at $49–$99 per release.
5. What’s the difference between translation and localization in PR?
- Translation = converting words into another language.
- Localization = adapting content to local culture, tone, and media style.
For PR, localization is more effective because journalists prefer news written in a familiar style.
6. How do I measure the success of multilingual PR campaigns?
Key metrics include:
- Number of pickups in each language
- Website traffic and leads from foreign markets
- Media sentiment and tone of coverage
- Engagement on social media in different regions
7. Should I use one global service or multiple local agencies?
If you’re targeting many countries at once, global services like PRNEWS.IO or GlobeNewswire save time and ensure reach. For deep penetration in one specific market, a local PR agency may be more effective.
8. Can startups afford multilingual PR distribution?
Yes. Platforms like PRNEWS.IO, Medialister, EIN Presswire, and PR Underground provide budget-friendly options with transparent pricing—ideal for startups testing new markets without committing to expensive retainers.
