Warsaw, 21 July 2024 – Digital First AI, a rising star in the MarTech landscape, has announced a successful $3.8 million funding round to advance its AI-driven platform, designed to revolutionize marketing strategy automation. The investment signals confidence in the startup’s ambition to redefine how businesses plan, execute, and optimize online campaigns.
The funding round, led by 4growth VC, attracted backing from notable investors such as Plug&Play, Sher Ventures (USA), Hub71 (UAE), and the owners of McCANN Poland, a key player in the global advertising arena.
“This funding round validates our vision of autonomous marketing,” said Rafał Tromczyński, co-founder and CEO of Digital First AI. “Our collaboration with the globally acclaimed McCANN Worldgroup will allow us to deliver cutting-edge solutions to top-tier brands worldwide. This is a pivotal step in our mission to align marketing innovation with AI’s transformative potential.”
Revolutionizing Marketing Through AI
Digital First AI’s platform empowers businesses by automating marketing strategy creation and advertising content production. Using any data format, the platform processes real-time research, competitive analysis, and trend tracking to craft comprehensive strategies and campaigns. A standout feature is its “safe room” technology, ensuring data security while optimizing insights.
The ultimate goal? Fully autonomous marketing—where AI independently creates, manages, and optimizes advertising campaigns, freeing businesses from manual intervention.
The startup’s SaaS solutions have already proven successful in the SME market, serving over 900 clients across 60 countries. Its next move: an enterprise-grade offering tailored for large corporations, slated for launch by the end of Q3 2024.
Strategic Partnerships and Global Impact
A critical highlight of this funding round is the strategic partnership with McCANN Poland, part of the global McCANN Worldgroup network. McCANN agencies and clients, including some of the world’s largest brands, will be among the first to leverage Digital First AI’s solutions.
“Our clients demand cutting-edge innovation to achieve their goals,” said Wojciech Borowski, Group CEO of McCANN Poland. “The integration of DF.AI’s technology will enhance the effectiveness of our global network, offering unparalleled value to the brands we represent.”
From Local Startup to Global Innovator
Founded by Rafał Tromczyński, Grzegorz Gracz, and Michał Tokarski, Digital First AI was designed as a global venture from the outset. With offices in Poland, the USA, and the UAE, the company has participated in prestigious accelerators such as Hub71 and Flat6Labs. Its partnerships include the American unicorn Semrush.
The latest funding round strengthens the startup’s foundation, positioning it as a leader in the MarTech sector. According to Marcin Jaszczuk, Managing Partner at 4growth VC, “Digital First AI embodies the innovation and scalability required to lead the AI revolution in marketing.”
Looking Ahead
As the world of marketing embraces the AI era, Digital First AI is poised to redefine industry standards, blending automation, creativity, and efficiency to deliver transformative results for businesses worldwide.
For media inquiries, contact:
Marcin Herman
Email: [email protected]
Phone: +48 504 135 718
