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Campers’ answer to AirBnB is ready to conquer the Danish market

It should be easier to find smaller and scenic places to park your motorhome. At least if you ask Sweden’s Acamp, a kind of AirBnB platform that mainly connects motorhome owners with landowners.

Öjje Holt, founder of Acamp

That’s why the tech company has now raised €2.5 million – equivalent to DKK 18.6 million – to enter the Danish and Norwegian markets, accelerate growth and expand operations. The investment round is Acamp’s largest to date and behind the capital injection are private equity funds Spintop Ventures and LRF Ventures.

“Acamp’s mission is to make it easy for campers to find and book great places to camp. Frustrated with traditional campgrounds myself, I wanted to enable private hosts and business owners to rent out their land and offer carefully selected camping experiences. With the support of our new investors, we look forward to growing our camper community and expanding into new markets – including Denmark,” says Öjje Holt, founder of Acamp.

In addition to focusing on the Danish and Norwegian markets, Acamp will in the coming period also be looking at the ‘Clean Camping’ initiative, developed in collaboration with the organisations Håll Sverige Rent, Hold Danmark Rent and Hold Norge Rent.

“We welcome the growing interest in sustainable tourism and aim to connect people with unique places to stay and spend the night in nature,” says Öjje Holt.

Empty sites can bring in new revenue

Acamp was founded in 2020 by Öjje Holt and Paul Berggren, who were looking for places to camp outside the big, established campsites. So they founded Acamp, where users can find, book and pay for their campsite.

For landowners, the platform allows them to rent out unused land, while also offering their guests extra products and experiences.

It is precisely the opportunity to monetise empty land that has led the private equity firm LRF Ventures, part of the Swedish Farmers’ Union, to invest in Acamp.

“We see really interesting synergies between Acamp and our more than 130,000 members, who through Acamp can create new revenue opportunities by renting out their land and offering their products and services to overnight guests,” says Martin Alexandersson from LRF Ventures.

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