Connect with us

Hi, what are you looking for?


Adyen founder invests in dutch ticketing  startup WeTicket 

Arnout Schuijff, co-founder of payment service provider Adyen, is joining Amsterdam-based  ticketing startup WeTicket as their first investor. WeTicket will use this investment as the catalyst  to offer their ticketing service worldwide at low costs. This is good news for event organizers. 

WeTicket has its roots in the event sector. Founders Jesse van der Pluijm and Nando Bennis had been  organizing events themselves and noticed that high ticketing costs quickly became an issue. “Ticketing  providers often earned more from our events than we did. ‘We can do this differently,’ we thought,” said  Van der Pluijm. 

“Ticketing providers often earned more from our events than we  did. ‘We can do this differently differently,’ we thought” 

Driven by their own ticketing experiences, Van der Pluijm and Bennis decided to develop an alternative.  According to them, their goal is not profit maximization but to create an accessible and affordable platform  that does not compromise on quality and features compared to expensive providers. “We have examples  of organizers who have saved an entire year’s salary in costs by switching to our service!” Van der Pluijm  continues. 

“We have examples of organizers who have saved an entire  year’s salary in costs by switching to our service!” 

Arnout Schuijff’s investment in WeTicket is not entirely coincidental. With his new startup Tebi, he is  making POS (point of sale) systems accessible and affordable just as WeTicket does with ticketing. Van  der Pluijm: “Initially, we were not looking for an investor. We had planned to grow slowly on our own,  however when we met Arnout, our visions aligned so well that a collaboration was a natural fit.” 

Currently, more than 750 organizers are connected to WeTicket, which charges roughly one-third of what  the competition does, at €0.18 per ticket. With the help of the €750,000 investment, the founders of  WeTicket say they are ready to expand their services both domestically and internationally. Van der  Pluijm: “We can maintain this groundbreaking low rate because we focus on scale, which, with an online  platform like WeTicket, is essentially limitless. I believe we will even be able to lower our rates further in  the long term.” Bennis: “With our small team, we are challenging the ticketing mafia and hope to counter the profiteering  practices that, for example, have brought Ticketmaster under fire recently. Our mission is accomplished  when the entire ticketing market feels compelled to adopt fair pricing, so that organizers, artists, and  attendees are no longer victims of the prevailing culture of greed.”

Founding Team of WeTicket: Back right – Jesse van der Pluijm (founder, head of operations), Back left – Nando Bennis (co-founder,  head of growth), Front right – Jurian Sandvoort (head of accounts and customer experience), Front left – Nick Vernij (lead developer)


You May Also Like


Mental health is still a sought-after topic. Not only in general society, but also specifically in business, more and more people are becoming aware...


The online platform PRNEWS.IO, developed by a startup, is already helping clients save tens of thousands of dollars annually, mostly due to zero fees...


Mental health continues to be an important topic in our society. More and more startups are founded specifically in this field to support individuals...


Onlyfans is starting to get into the Web3 and NFT space by launching an NFT trading card platform called Zoop. After the massive success...

StartupMafia - News from startup industry