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Vividye raises SEK 4.1 million to revolutionise textile printing

Vividye now closes its first round and raises SEK 4.1 million. The money will be used to further accelerate technology development.

The goal is to lead the development of cyclical textile printing.

The round is led by former owner Chalmers Ventures together with new investors Almi Invest, Yuncture Invest, Daremont Invest and Louise Lundin. Through the investment, Vividye brings in new expertise that will be an important part of the growth journey to achieve Vividye’s vision of becoming the textile printing of choice.

– We are happy to have investors that can help us accelerate our business, we look forward to start working together to further develop Vividye, says CEO and co-founder Johanna Nissén Karlsson.

– Bringing in the expertise that the investment brings will be of great importance for Vividye’s development, says Chief Operating Officer and co-founder Gustav-Larsson Utas.

Market-leading textile technology in printing

Vividye’s unique technology is a completely new technology for circular textile printing. The technology makes it possible to remove old prints from garments and then print new ones. A successful collaboration with Gina Tricot was released at the beginning of the year and the entire collection sold out.

The team at Vividye

– We see that the market and the textile industry are asking for more innovations that really contribute to circular consumption, says Johanna Nissén Karlsson. Think of everything that is printed for an event or in profile clothing, for example. Or a certain fashion print that becomes irrelevant. With Vividye’s innovation, the print can instead be easily updated and renewed – it’s just a matter of removing and reprinting. Our technology is a real game-changer for the textile industry and our environment! The investment will now give us at Vividye the opportunity to accelerate and scale up technology development.

– We are impressed by the rapid success Vividye has achieved, but not surprised, says Fredrik Örneblad, business coach at Chalmers Ventures. The innovation is spun out of world-class Chalmers research, where the product addresses critical climate challenges and is part of our transition to a more sustainable society. The team is humble and competent and shows a rare hunger for business and customer value. It is a pleasure to work together.

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