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Creative companies meet at Aros and compete to become the most promising Aarhus

Local creative businesses and potential investors meet at the Aros Art Museum to strengthen networks and discuss future collaboration opportunities. At the DCI GO! event, companies compete for cash prizes.

It’s all about strengthening networking and collaboration in the creative industry in and around Aarhus, when creative companies and investors meet at ARoS on 18 August for the DCI GO! event. But for some of the companies registered, there’s more than just the prospect of new acquaintances.

At the conference, a selection of the registered companies will compete in pitching their business and have the opportunity to win DKK 50,000 for most promising company and DKK 5,000 for best pitch. And before the competition, the selected companies will have participated in Danish Creative Industries (DCI) training sessions on pitching and business models. This is explained by the founder of DCI, Kristian Riis.

“DCI is about lifting creative businesses and startups by matching them with capital and helping them on their growth journey. The course and the prizes allow us to support a number of companies with concrete funds, and then take them by the hand and – as needed – help them further develop their business models and increase their business understanding,” says Kristian Riis.

About Danish Creative Industries

Danish Creative Industries is a new Danish initiative that will hold a total of six events across the country in 2022. DCI’s aim is to match creative businesses with capital and support the growth and development of the creative industries. DCI expects around 100 companies, industry organisations and investors to attend the event in Aarhus. Of these, approximately 10 companies will be part of the pitch competition.

DCI GO! in Aarhus will be held at and in collaboration with ARoS. The event starts at 09:00 and ends at 17:00. Registration is free at

Cash prizes and more training

During the first half of 2022, DCI GO! visited Aalborg, Struer, Odense and Viborg. Among the winners were the comic book company Snackbag Studios and owners Cecilie “Q” Maintz Thorsen and Heidi Holmeå Christiansen, who impressed the judging panel in Viborg with a project that had both an inclusive approach and big growth ambitions.

“Winning the award is a huge surprise, but also a stamp of approval on us and our project. It’s actually worth going to these things, even if you don’t think you belong. It’s been a very educational experience,” say Heidi Holmeå Christiansen and Cecilie “Q” Maintz Thorsen.

The communications company and winner of the “best pitch” category in Viborg was Krog Nobis, which, with Maria Mejlhede Krog at the helm, aims to communicate the work of the sea and change the way Danes view the fishing industry. She impressed the audience with her passion and incredible knowledge of the fishing industry, which convinced the judging panel that Krog Nobis will reach many milestones. In addition, Krog Nobis was praised for its strategy and business plan.

“I am so happy. I love communicating fishing to people who don’t know about it. It’s not many years ago that I didn’t know what a quota was. Now I have a good case. And I got a lot of good words about my drive and tenacity. It makes me incredibly proud,” says Maria Mejlhede Krog, and continues:

“Apart from the prize and the flowers, this is a pat on the back for doing something good that you have to go on with. As a young entrepreneur, it clearly means a lot to me.”

In addition to the cash prizes of DKK 5,000 and DKK 50,000 respectively, the participating companies will subsequently receive a business development programme to support their further growth journey.

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