STOCKHOLM, Sweden — Camphouse, the Swedish media management platform formerly known as Mediatool, has secured €5 million ($5.8 million) in Series A funding from existing investors Fairpoint Capital, eEquity, Newion, Frol41, and J12.
The investment will support the company’s continued growth as it expands its platform designed to help global brands and media agencies streamline campaign planning, collaboration, budgeting, and performance management.
Founded in Stockholm, Camphouse has positioned itself as a modern media management solution for marketing teams seeking greater visibility and control over increasingly complex media operations. The platform enables organizations to centralize media planning workflows, improve cross-team collaboration, and gain deeper insights into campaign effectiveness.
The funding round comes at a time when advertisers are facing growing pressure to optimize marketing spend across multiple channels while maintaining transparency and accountability. As media ecosystems become more fragmented, brands are increasingly looking for tools that connect planning, execution, and measurement within a single environment.
Camphouse rebranded from Mediatool as part of a broader strategic evolution aimed at strengthening its international presence and reflecting the company’s expanded product vision. The platform serves brands and agencies managing campaigns across diverse markets and media channels.
The participation of existing investors in the Series A round signals continued confidence in the company’s growth trajectory and market opportunity. Investors backing the round include Fairpoint Capital, eEquity, Newion, Frol41, and J12, all of whom have previously supported the company’s development.
The fresh capital is expected to accelerate product innovation, strengthen the company’s market position, and support international expansion efforts as demand for marketing operations and media management software continues to grow.
With brands increasingly focused on efficiency, data-driven decision-making, and campaign transparency, Camphouse is targeting a growing segment of the AdTech market that sits at the intersection of media planning, workflow automation, and marketing intelligence.
As digital advertising budgets continue to rise and marketing teams seek better operational visibility, platforms like Camphouse are becoming critical infrastructure for modern media organizations looking to maximize return on investment and improve collaboration across stakeholders.
