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The top 5 lead management tools in comparison

When it comes to capturing and evaluating contact data of leads in companies, lead management tools are a must. They facilitate the work, help with the organization and offer helpful overviews and analyses that are very helpful in organizing the company and the leads. In this article you will find the top 5 lead management tools in comparison.

  • Bitrix24
  • Leadfeeder
  • ActiveCampaign
  • HubSpot CRM
  • Mailchimp

The best lead management tools


One of the first lead management tools on our list is Bitrix24, an enterprise software that includes a CRM platform as well as various communication and project management tools. Furthermore, users of the software can enjoy an integrated website and online store builder and have access to a contact center for customer communication. Bitrix24 also has a pipeline management and sales funnel feature that helps organize sales processes, capture leads, and discuss and analyze both sales figures and specific sales activities. The software can also send multiple emails and SMS, generate and manage marketing campaigns for Google, Facebook and more, and also set up reminders and autoresponders and distribute orders and leads automatically.

The software can be used both as a mobile app (iOS and Android) and as a desktop application. The online storage comes with 5GB of storage in the cloud option.


  • 1 month 69€
  • 3 months 207€
  • 12 months 660€
  • 24 months 1.152€


Leadfeeder is number two on our lead management tool list. Of course, this tool can also access all relevant CRM and marketing automation tools and automatically synchronize the corresponding data on specific web searches with your own CRM. This software shows users* which companies visit the website, the way they found the startup and what the interests of this target group are. The leads generated in this way are filtered by the software so that they are evaluated according to their web activities. This gives users an overview of the content that interests the companies in question, so that they can contact them specifically. Leadfeeder also offers the possibility to sort the resulting lead lists by location, industry, number of employees and web activities. Furthermore, Leadfeeder has free integrations for MailChimp, HubSpot, Slack and various other tools.


  • Lite (displays leads from the last 3 days): free.
  • Premium (14-day trial):from 63€/month


ActiveCampaign is another lead management software on our comparison list. This software is particularly known for being an automation platform for e-commerce and B2B companies. It includes over specific tools for marketing automation, email marketing, customer service generation and CRM portals. This lead management tool can organize different channels and link them to each other and to the corresponding data of the customers*. In addition, ActiveCampaign has over 300 other integrations that can be added to the application list. As with any other tool, this application collects information and data about customers’ buying preferences and behavior and uses it as a basis for customer acquisition and segmentation. Thus, customers can be contacted in a targeted and personalized way through individual parameters and the organization of the company’s strategy turns out to be a lot easier.

Costs: (depending on the number of contacts)

  • 500 contacts 7,5$/month
  • 1.000 contacts 14,5$/month
  • 2,500 contacts 27.5$/month

HubSpot CRM

One of the most popular lead management tools is HubSpot CRM. It includes an all-in-one CRM platform with free CRM tools, as well as separately purchasable sales, marketing, management, customer, and marketing tools. There are also numerous tools for account-based marketing, lead segmentation and nurturing. In addition, HubSpot’s CRM software has a wide range of management features that can be found in the Marketing Hub. Here, users* have the ability to manage content, social media campaigns, contact information, and advertisements. In addition, it is possible to correspond with customers via a live chat and to carry out individualized e-mail campaigns. By means of a chronicle, all leads’ clues and touchpoints with the company can be viewed, and an automated lead scoring function enables specific prioritization of leads.


  • Starter: from 41€/month
  • Professional: from 414€/month
  • Enterprise: from 1.104€/month


Last but not least: Mailchimp. This tool is actually known by almost everyone, whether active in the startup scene or not. Mailchimp is a sales and marketing tool that allows its users to manage email and marketing campaigns, create newsletters and ads, organize landing pages and automate marketing. In addition to numerous analysis tools, there is also an AI-based customer journey builder that can visualize the individual paths of customer journeys in order to generate personalized interactions and processes. Furthermore, automated order confirmations, invoices, product recommendations, and more can be sent by requesting Mailchimp. It also provides reports and analytics on the campaigns created, which can also be linked from other marketing tools to create a unified report.



  • Free: free for 2,000 contacts
  • Essentials: from 8.5€/month for 500 contacts
  • Standard: from 12,76/month for 500 contacts
  • Premium: from 254,53€/month for 10.000 contacts

Websites & Commerce:

  • Free: free + 2 percent transaction fee and Stripe processing fees.
  • Core: from 8,51€/month + 1,5 percent transaction fee and Stripe processing fees
  • Plus: from 24,69€/month + 0,5 percent transaction fee and Stripe processing fees



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