The marketing potential of gaming

Which category benefited the most from the pandemic? Unsurprisingly, it’s gaming, as it’s games that have allowed us to breathe and take our minds off things during lock downs. According to a report by Newzoo, as of 2019, the number of gamers has increased globally by 5.4% reaching almost 3 trillion and has no plans to slow down. In Poland, they are estimated to be at least 16 million based on various data. Such results attract marketers.