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Startup News KW 35 | Germany’s Digital Divide

  • SHOWZ creates brand experiences with AI in Berlin-Mitte showroom
  • Buhl and Shopify enter into cooperation
  • Apelona takes over technical FM for public buildings in Berlin
  • Digital divide in Germany – why you as an entrepreneur* should take action

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Innovations and developments in the startup scene

New brand space agency: SHOWZ creates brand experiences with AI in the showroom in Berlin-Mitte

Berlin, August 31, 2021 – New brand space agency SHOWZ is in the spotlight with its newly created brand experiences. This was announced recently by Ayhan Yuruk, the founder of the agency. The new showroom will showcase innovative AI-based consumer technologies. The agency emerged from Ayhan Yuruk’s new retail agency #showrooming. The founder’s goal is to create a contact point for brand spaces of digital companies through SHOWZ and consequently to build customer loyalty in a stable, secure and trustworthy way. SHOWZ is also known for collecting data that is relevant to companies in backhome analytics. The Open House at SHOWZ is scheduled to take place from September 06 to 10, 2021 in Berlin-Mitte.

Newsticker Startup Scene

Buhl and Shopify conclude cooperation

Neuenkirchen, August 31, 2021 – All merchants who want seamless accounting can now rejoice: Buhl, Germany’s largest owner-managed software company, and Shopify, the multichannel platform for e-commerce, recently officially announced the closing of their cooperation. This means that Shopify merchants can now use WISO Mein Büro Web, the cloud-based business software developed by Buhl, to make their accounting simple, easy and straightforward. Fin Glowick, the CRO of WISO MeinBüro Web had the following to say about the newly formed partnership: “We are very proud to be a technical partner of Shopify, to accompany Shopify’s integrated retail hardware and payment launch, and thus to be able to offer Shopify merchants our comprehensive office solution as well. Thanks to the Buhl Group’s many years of experience in handling accounting and finance, we can offer merchants important added value.” In addition, he said, the main reason for the cooperation was Shopify’s move into brick-and-mortar retail.

Apleona takes over technical FM for public buildings in Berlin

Neu-Isenburg, August 30, 2021 – It was recently officially announced that BIM Berliner Immobilienmanagement GmbH (BIM) has commissioned Apelona with the technical facility management for 28 properties in the state of Berlin. The gross floor area amounts to thereby altogether 283,000 m ², which are used among other things as office for order and tax office by the senate administration and the citizen of Berlin police. On September 01, the six-month implementation phase will start, which was concluded together with the service contract, which is to be valid until November 2026. Thus, regular operation is also to start on 01 December 2021.

Insights and info startup scene

Digital divide in Germany – why you should act as an entrepreneur*.

A recent study by Diamonds Factory found that the digital divide continues to grow rapidly. For this reason, companies are now being advised to take an interest in the issue of the digital divide and take active action in their companies. The study points out that in Germany (2019), about 15 percent said their last online purchase was more than 12 months ago, or they had never shopped online. In contrast to Austria, however, this figure is still low. This is because in the neighboring country, the proportion of this answer was 26 percent, while in Switzerland, 17 percent of respondents gave this answer. If you convert these percentages into figures, you get the following result:

  • 12.4 million people in Germany
  • 2.3 million people in Austria
  • 1.4 million people in Switzerland

Furthermore, around 22 percent in Germany stated that they had generally low digital skills. It is therefore clear that the digital divide and bridging this gap is a topic that should be relevant for founders and companies.

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