Swedish fintech startup Payer has raised SEK 3.7 million (approximately €340K / $400K) in a funding round led by Almi Invest, alongside investors experienced in scaling international software and fintech companies.
Fixing the Broken B2B Payment Flow
Based in Stockholm (with roots in Falun), Payer is building an API-driven platform designed to automate the entire order-to-cash process between businesses.
Its solution brings together multiple steps that are typically fragmented and manual:
- Invoicing
- Payment matching
- Reconciliation
- Dunning and collections
By integrating directly into existing systems, Payer helps companies streamline operations and reduce administrative overhead—while improving cash flow visibility.
Built for Modern Business Models
Traditional invoicing systems often struggle to support today’s increasingly complex business models. Payer is targeting companies with non-standard payment structures, including:
- Subscription and recurring billing
- Usage-based pricing
- International customer relationships
These models require more flexible and automated financial infrastructure—something legacy systems rarely provide.
According to co-founder Markus Jansson, the new funding will support continued product development, market expansion, and help more businesses transition to modern payment workflows.
Strong Team with FinTech DNA
Founded in 2024, Payer is led by a team with experience across fintech, business development, sales, and technology:
- Mattias Tarelius Josefsson
- Markus Jansson
- Peder Berge
The company is positioning itself to become a foundational layer in the next generation of B2B financial infrastructure.
Investor Confidence in a Growing Market
For Malin Westergren, the investment reflects a clear market need.
Many businesses today are still burdened by complex, inefficient financial workflows. Payer’s platform addresses this pain point with a scalable, modern solution that is already demonstrating value with customers.
Beyond capital, Almi Invest will also contribute strategic guidance, network access, and operational support as an active owner.
Why This Matters
B2B payments remain one of the least digitized areas in finance, despite being critical to global commerce.
As companies adopt more flexible pricing models and operate across borders, the need for automated, integrated payment infrastructure is becoming urgent.
Payer is entering this space with a product designed not just to optimize existing processes—but to enable entirely new ways of doing business.
What’s Next
With fresh funding secured, Payer plans to accelerate product development and expand into new markets.
As the shift toward automated, API-first financial systems continues, the company aims to establish itself as a key player in the evolution of B2B payments.
