Connect with us

Hi, what are you looking for?

News

Nest Bank will enable account opening with selfie and undergoes rebranding

Bank account opened with a selfie

Nest Bank has completely changed the design of its online banking and mobile application – the color scheme is dominated by black, graphite and purple. The UX has also been improved. However, this is not the “biggest attraction”, because the bank will soon enable its clients to open personal and business accounts using the selfie.

Łukasz Gajewski, head of e-banking department at Nest Bank, explains that the application will allow clients to open an account in 10 minutes. All that is needed is a selfie photo, which will be verified later.

However, this is not a particular novelty. In 2020, a similar option was presented by Bank Millennium. You didn’t even have to download a mobile app for this – the whole process could be done through the website. All that was needed was a photo of an identity document and a selfie.

Nest Bank is rebranding

Back in December 2021. Nest Bank announced its rebranding. In addition to the aforementioned online and mobile banking – the payment cards have also been refreshed. Business cards are graphite, while cards for individual customers are purple and blue. All of them are vertical on both sides, and the main distinguishing feature is the characteristic exclamation mark.

– If anyone thought that we are changing only visually, I dissipate their doubts. The new logo and the look of the materials are a consequence of the metamorphosis, which we have undergone as an organization within 2 years. We focus on quality, convenience and modernity. With us, entrepreneurs can obtain attractively priced credit in a fully remote manner and efficiently finance their supply chains using factoring services offered digitally by our subsidiary Faktoria. We are working intensively on further modern digital solutions. These include the ability to open a selfie account, Visa Mobile – a new way to pay online, or a virtual card, which we will introduce later this year – says Piotr Kowynia, CEO of Nest Bank.

The Warsaw office of the Dragon Rouge international agency was responsible for the rebranding, tone of voice and marketing communication of Nest Bank.

– Nest Bank has thoroughly redefined its offer in order to best respond to the needs of Polish entrepreneurs. This courage and boldness, both of the bank and its clients, lie at the core of the new identity and communication style. Following this pattern, we created a visual system and a narrative that expresses energy, uncompromisingness and, at the same time, openness to customer expectations. This is manifested, among others, in clean, contrasting colors, strong typography, original illustrations and icons, and the exclamation point symbol. We made sure that the visual language was easy to use and appropriate for both digital and traditional channels – explains Dragon Rouge creative director Viktor Konovalov.

Nest Bank has also announced the refreshment of its stationary branches. However, this is just the beginning of the changes that will take place in this organization. Last year, Nest Bank launched Visa Mobile – the bank’s customers were the first in the world to test it.

Advertisement

You May Also Like

Estonia

The online platform PRNEWS.IO, developed by a startup, is already helping clients save tens of thousands of dollars annually, mostly due to zero fees...

News

Onlyfans is starting to get into the Web3 and NFT space by launching an NFT trading card platform called Zoop. After the massive success...

Germany

Mental health is still a sought-after topic. Not only in general society, but also specifically in business, more and more people are becoming aware...

Germany

Mental health continues to be an important topic in our society. More and more startups are founded specifically in this field to support individuals...