Bank account opened with a selfie
Nest Bank has completely changed the design of its online banking and mobile application – the color scheme is dominated by black, graphite and purple. The UX has also been improved. However, this is not the “biggest attraction”, because the bank will soon enable its clients to open personal and business accounts using the selfie.
Łukasz Gajewski, head of e-banking department at Nest Bank, explains that the application will allow clients to open an account in 10 minutes. All that is needed is a selfie photo, which will be verified later.
However, this is not a particular novelty. In 2020, a similar option was presented by Bank Millennium. You didn’t even have to download a mobile app for this – the whole process could be done through the website. All that was needed was a photo of an identity document and a selfie.
Nest Bank is rebranding
Back in December 2021. Nest Bank announced its rebranding. In addition to the aforementioned online and mobile banking – the payment cards have also been refreshed. Business cards are graphite, while cards for individual customers are purple and blue. All of them are vertical on both sides, and the main distinguishing feature is the characteristic exclamation mark.
– If anyone thought that we are changing only visually, I dissipate their doubts. The new logo and the look of the materials are a consequence of the metamorphosis, which we have undergone as an organization within 2 years. We focus on quality, convenience and modernity. With us, entrepreneurs can obtain attractively priced credit in a fully remote manner and efficiently finance their supply chains using factoring services offered digitally by our subsidiary Faktoria. We are working intensively on further modern digital solutions. These include the ability to open a selfie account, Visa Mobile – a new way to pay online, or a virtual card, which we will introduce later this year – says Piotr Kowynia, CEO of Nest Bank.
The Warsaw office of the Dragon Rouge international agency was responsible for the rebranding, tone of voice and marketing communication of Nest Bank.
– Nest Bank has thoroughly redefined its offer in order to best respond to the needs of Polish entrepreneurs. This courage and boldness, both of the bank and its clients, lie at the core of the new identity and communication style. Following this pattern, we created a visual system and a narrative that expresses energy, uncompromisingness and, at the same time, openness to customer expectations. This is manifested, among others, in clean, contrasting colors, strong typography, original illustrations and icons, and the exclamation point symbol. We made sure that the visual language was easy to use and appropriate for both digital and traditional channels – explains Dragon Rouge creative director Viktor Konovalov.
Nest Bank has also announced the refreshment of its stationary branches. However, this is just the beginning of the changes that will take place in this organization. Last year, Nest Bank launched Visa Mobile – the bank’s customers were the first in the world to test it.