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Most European SaaS companies recoup their investments within a year

A group of more than 100 European SaaS vendors surveyed by tech consultant and investor GP Bullhound suggests that the average payback period is 11.5 months for SaaS vendors targeting small and medium-sized businesses, and 10.4 months for those targeting large enterprises.

Marketing a SaaS (and company) these days is almost synonymous with what it means to be a startup. Here are a few examples of SaaS companies to give you more insight:

  • Salesforce is the most widely used customer relationship management (CRM) tool in the world.
  • Intercom is a customer interaction portal that can be used for sales, marketing and customer service.
  • Get Response is a handy tool for marketing automation.
  • Slack is a team and networking hub.
  • CoSchedule – the world’s most popular marketing calendar and management software.

Software-as-a-Service (SaaS) companies develop software that they store online and sell to customers over the Internet under a subscription model. Because their software is different from traditional products, advertisers and market them differently, such as using  B2B SaaS marketing. If you work in advertising, learning the benefits of using a SaaS marketing strategy can help you increase sales, attract new subscribers and build brand awareness.


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