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How digital is reinventing the beauty industry

At a time when the repercussions of the pandemic are significantly affecting the care and beauty sector, these sudden changes have greatly disrupted the day-to-day management of salon activities. This has led to transformations, some of which are likely to be lasting. This is why, for beauty professionals as in many other sectors, the use of digital technology is no longer a choice, it is an imperative in order to adapt to business fluctuations and develop revenues.

The health crisis, a gas pedal for the digitalization of the beauty sector

This unprecedented health crisis has accelerated the digital transformation of the industry. Even people who were previously unfamiliar with digital technology quickly converted to using apps and websites for booking or purchasing. The beauty industry has been no exception to this rule. Today, the use of digital technology is necessary to simplify the booking of appointments as well as to anticipate the disinfection slots of the cabins between each client. The beauty industry will obviously take the natural path towards digital, just like other sectors such as hotels or travel.

It is now a question, for beauty salons and institutes, of moving from the status of beauty craftsmen to that of managers and business owners equipped with digital tools adapted to their service. The goal is to group together different functions in a single tool, usually provided by several providers. For example, salons will be able to manage financial transactions, product purchasing logistics, appointment reminders and quick diary management or emailing campaigns in a fluid way.

Healthcare booking platforms: guides to change

Before the health crisis, for many salons, using an app to manage reservations was not essential. With the different closure and deconfinement periods, salons faced many challenges to manage their schedules, satisfy all their customers, answer hundreds of phone calls, etc. Indeed, with each deconfinement announcement, the requests for available appointments multiply, often putting salon managers in a difficult situation to answer all the requests. In such a context, many salons found themselves in the obligation to put their agendas online in order to be able to meet the need of the situation.

Care booking platforms support salons in their digital transformation by helping them integrate digital systems that allow them to manage many functions that previously required a significant commitment of time and energy with a few clicks. This gives managers the opportunity to spend more time with their customers. With the expectation that this summer’s activity will be as intense as last summer’s and with a boom in bookings, it is important to anticipate the care that will be most in demandIt is also important to adjust and anticipate the schedule of employees in order to respect the capacity of the salons so that the beauty and well-being treatments are a moment of relaxation for the clients.

Today, the beauty sector is undergoing a real revolution and more and more beauty salons and institutes are equipping themselves with the appropriate digital tools to transform themselves into truly connected places. As for beauty professionals, they have demonstrated their ability to evolve their professions and to continue to adapt to digital transformations.

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