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EASI named Sweden’s most promising fintech startup

15 companies from the Nordic and Baltic countries participated in the autumn edition of Mastercard Lighthouse FINITIV 2021.

Swedish EASI has now been named Sweden’s most promising fintech startup for its product innovation, ability to collaborate, strength in execution and partnership potential.

The winner was announced during Mastercard’s Lighthouse Fintech for Future event at SLUSH on 2 December.

FINITIV is an open innovation program that gives startups the opportunity to partner with Mastercard, OP Financial Group, Swedbank, SEB, Danske Bank and DNB. EASI was named the most promising startup in Sweden for its smart B2B payment solution. This autumn’s winner of the whole FINITIV was Tallinn-based platform Single.Earth and in Finland Bleam was named the most promising startup.

“Complex IT environments and costly integrations of many systems, solutions, protocols and methodologies are complicated to solve and can hinder the digitisation of business-to-business transactions. We therefore look forward to working with EASI to address this challenge,” said Mats Taraldsson, Head of Innovation, Fintech and Impact-tech Engagement, Mastercard Nordics and Baltics.

EASI has patented technology to digitise, automate, control and reduce the cost of managing business-to-business transactions.

“The experienced team at EASI is solving a daily problem for businesses. EASI’s services are targeted at a large market and have reached a readiness for partnership and joint value creation together with providers in the financial markets,” says Joakim Höglund, Head of Partnerships, Swedbank.

Other Swedish companies participating in the autumn programme were Fimento, Tapster, Billender and Thrust Anchor Group. The team at Mastercard Lighthouse is proud to have worked with 15 of the top fintech companies in Sweden, Finland and the Baltics. The companies have done a fantastic job and they are paving the way for the future with innovative solutions.

“Mastercard Lighthouse has surpassed all our most optimistic expectations and is rated the highest. The programme has been managed very professionally and has acted as a door-opener to new high quality partnerships. Mastercard Lighthouse has helped EASI with a quality stamp for our work and to mature our offer. We give our strong recommendations to future participants and look forward to the continued work together with Mastercard and the other collaborations developed during the programme,” says Patrik Eriksson, CEO and founder of EASI.


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