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Almi Invest now invests in the booking platform

Almi Invest is investing SEK 3.5 million in Boka Global, which operates the internet-based booking platform

Private investors are also participating in the SEK 11 million issue.

The money will be used for expansion and product development.

Boka Global AB develops and operates the internet-based booking platform and marketplace, Sweden’s largest booking system for companies, associations and non-profit organisations, with over 12,000 booking systems and more than 580,000 users.

On, customers can easily create their own booking system, regardless of industry or business. The fast-growing service handles tens of thousands of bookings every day for everything from massages to tyre changes, sports halls, consultancy services, riding stables, conference rooms, car pools and laundry rooms.

Caroline Madden CCO and Johan Viktorsson CEO Book Global makes the service provider’s offering accessible and searchable to consumers, who can view, book and pay for available times in real time.

Boka’s platform offers robust business support combined with services to manage staff, customers, marketing, sales, payments, reporting and more. Boka can be used standalone or integrated with Fortnox and, combined with the successful accounting system, provides a complete e-commerce solution for service businesses – from the self-employed to franchise chains and large corporations with thousands of employees.

– leads the technological development in the field in the Swedish market. The services for automating recurring bookings and recommendation algorithms that the company develops are not available from any other provider. The conditions for continued good growth are good and it is likely that the company will be able to be a driving force in the consolidation of the market for service bookings, says Pär Lagerström, Investment Manager at Almi Invest.

– We are very pleased that Almi Invest has chosen to invest in us, says Johan Viktorsson, CEO of Boka Global. Now we can take the next step in our development and increase the pace of our growth and develop our technical solution to the next level.


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