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xNomad secures SEK 32 million investment to create Europe’s best pop-up stores

Swedish proptech company xNomad raises SEK 32 million in a seeding round led by Luminar Ventures.

Other participants in the round include Proptech Farm, WeWork Alumni Found, Antler and Joachim Hedenius.

Founded in 2019, xNomad has quickly established itself as one of the leading players in proptech and pop-up shops. The client list today includes companies such as Voi, Samsung, Hedvig, New Balance and Nord DDB. Among the real estate companies that xNomad works with are Vasakronan, Humlegården, Hufvudstaden and Unibail-Rodamco-Westfield.

The money from the investment round will mainly be used to accelerate growth and expansion in the rest of Europe. The goal is to have 300 activations and triple the number of employees by the end of the year.

  • Jonathan Haralambakis, CEO and founder of xNomad.

    Since we launched xNomad, we have met with tremendous interest, both from corporates and real estate companies. The market is growing rapidly and we are seeing a shift in the way people look at retail space, especially after the pandemic. Being able to offer a seamless and simple end-to-end solution through our data-driven platform, makes it enormously easier for businesses to continue to utilise premises in central locations, whilst avoiding long leases and high costs. The money we are raising will allow us to further accelerate our expansion and take our product to the next level,” says Jonathan Haralambakis, CEO and founder of xNomad.

  • We see a big change in consumer behaviour when it comes to shopping online instead of in physical stores, but also that both online and physical operators are realising the value of meeting customers in person, without incurring long rental contracts and high costs. With an extremely ambitious and globally-minded founding team, xNomad can become the Airbnb of pop-up shops and scale its operations to more cities around the world,” said Jacob Key, Partner at Luminar Ventures.


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