Paris-based startup Samp has raised €6 million in funding to fuel the global expansion of its pioneering digital twin solution. This fresh investment, led by deep tech investors Promus Ventures and Kvanted, positions Samp to scale up its “Shared Reality” platform, which offers rapid, AI-generated digital twins for industrial sites.
Founded in 2019 by Shivani Shah and Laurent Bourgouin, Samp aims to revolutionize how industrial infrastructures are monitored and maintained. The company’s unique solution integrates 3D streaming and AI to create real-time, high-precision digital twins of sensitive industrial assets, such as power plants, oil pipelines, and storage facilities. These digital twins enable operators to monitor sites continuously, optimize operations, and improve safety—all within a matter of days.
A Solution for Modern Industrial Challenges
With the increasing demand for sustainability, safety, and operational efficiency, industrial players are under pressure to modernize quickly. Samp’s “Shared Reality” platform responds to these challenges by providing constant visibility into the state of complex infrastructure. This enhanced visibility allows companies to preemptively address issues such as equipment failure, safety hazards, and maintenance needs. Samp’s technology is already trusted by industry leaders like Engie, SUEZ, VEOLIA, and Trapil, who rely on the platform for faster and more efficient site management.
“Our platform accelerates the industrial sector’s transition towards sustainable production and helps ensure operational resilience,” said Laurent Bourgouin, Samp’s CEO. “We want to be the go-to solution for industries dealing with modern challenges in security and environmental impact.”
Fueling Growth and Expansion
This latest funding round marks a significant milestone in Samp’s journey. The capital will help the company expand its presence beyond France, increase its R&D capabilities, and enhance its product offerings. Samp plans to grow its sales team in Europe and prepare for international expansion.
The investors backing Samp are excited about the potential impact. Promus Ventures, a US-based VC firm known for investing in deep tech, sees Samp’s platform as a key player in the evolution of Industry 4.0. “By integrating AI with 3D data, Samp’s solution significantly improves operational efficiency, especially in sectors like energy and water,” said Jeremy Teboul, Vice President at Promus Ventures.
Northern European investor Kvanted, which focuses on industrial technology, echoed this sentiment, emphasizing the need for intelligent 3D scans in transforming how industries manage their assets.
Looking to the Future
Samp has already deployed its solution in over 150 industrial sites across France, demonstrating its maturity in the market. With its sights set on global expansion, the company is poised to become the leader in digital twin technology. The new funding will enable Samp to continue advancing its AI and 3D streaming capabilities while expanding its reach to more international markets.
“Our vision is to transform industrial sites worldwide with our real-time, updateable digital twins, creating a safer, more efficient, and sustainable industry,” added Bourgouin.
As the demand for modern solutions to manage aging infrastructure grows, Samp’s digital twin technology is well-positioned to become a critical tool in industries facing complex operational and environmental challenges.
