Stockholm-based Spiich, an AI sales assistant platform, has raised a €3 million Seed round to make sales more human by having AI handle everything around the relationship-building. Following the raise, the company posted a job listing for a “Founding Chef” — possibly a first for a Swedish startup — written as a sales-tech job description from top to bottom, and it’s a genuinely funny read.
The Product
Spiich describes itself as the agentic platform for sales teams. Reps focus on the human work — building relationships, building trust, and closing deals — while Spiich’s agents handle everything else: prospecting, lead generation, CRM updates, meeting prep, follow-ups, and everything in between. The system integrates knowledge graphs, memory, and agentic workflows to deliver real help, rather than just summarisation or search. The company is backed by founders and operators behind Lovable, OpenAI, Tandem Health, and Neo4j.
The “Founding Chef” Job Posting
Rather than a standard catering hire, Spiich has framed its first chef role entirely in the language of a sales job description — complete with sales metrics reimagined as kitchen metrics. Among the highlights:
- The chef will “close meals” full-cycle, from first ingredient bought to cleaning up after dinner, with deals measured in “€10k–500k GIV (Gross Ingredient Value)”
- Success is measured by “calories delivered, not just meals plated”
- Candidates need to be a “proven closer with 2–3 years kitchen experience” who “consistently exceeded portion quota”
- Compensation includes an “aggressive OTE structure tied to protein + activation metrics” and “unlimited upside on desserts”
The hiring process mirrors a sales interview loop just as closely: an intro call with co-founder and CEO Johan, a “mock dinner” where the Spiich team plays skeptical eaters with complex dietary restrictions, a feedback debrief on handling criticism like “this needs more salt” from someone who hasn’t even tasted the dish, and a two-day on-site trial cooking under pressure.
The listing closes with a no-CV-needed application process: just a LinkedIn profile, a note on why the role is exciting, and the candidate’s proudest dish.
The Bigger Picture
The playful job posting comes directly off the back of real momentum: Spiich’s €3 million Seed round is aimed at scaling its agentic sales platform, with the Founding Chef hire apparently intended to help feed the Stockholm-based engineering team fueling that growth — small team, long hours, and now, evidently, better food.
