Umeå-based Original Creation has secured SEK 7.7 million (approximately €675,000 / $880,000) in its first equity funding round to accelerate the development of its product traceability platform.
The investment comes from Partnerinvest Norr and a group of angel investors. In addition, the company has received a SEK 1.2 million innovation grant, providing further support for its technology development.
Making Product Life Cycles Transparent
Original Creation has developed a digital platform that helps businesses manage detailed information throughout a product’s entire lifecycle—from its origin and manufacturing process to its environmental impact.
As regulators and consumers increasingly demand greater transparency across global supply chains, companies are under growing pressure to document where products come from, how they are produced, and what environmental footprint they leave behind.
The startup’s platform is designed to centralize this information, making it easier for businesses to track, verify, and share sustainability data.
Supporting Circular Economy and Sustainability
Product traceability is becoming a critical capability for manufacturers and brands, particularly as new sustainability regulations emerge across Europe.
Digital product passports, lifecycle reporting, and supply chain transparency are expected to play a major role in helping companies meet future environmental requirements while giving customers better insight into the products they buy.
Original Creation is positioning itself within this rapidly growing market by providing infrastructure that enables organizations to manage product data throughout every stage of a product’s lifecycle.
Funding to Accelerate Growth
The company’s first equity round was led by Partnerinvest Norr, with participation from several angel investors. Alongside the SEK 7.7 million investment, Original Creation also secured a SEK 1.2 million innovation grant, strengthening its resources for continued product development and commercialization.
The combined funding will help the startup expand its platform and support businesses seeking to improve sustainability reporting and supply chain transparency.
Building the Future of Product Transparency
As governments introduce stricter environmental reporting requirements and consumers increasingly value responsible sourcing, demand for digital traceability solutions continues to grow.
With fresh funding in place, Original Creation aims to help companies transform complex lifecycle data into transparent, verifiable information—supporting both regulatory compliance and more sustainable product ecosystems.
